Sustainable business is a breeze for EGGXPERT
'We turn biowaste into rich personal care products'
Rong Wang, co-founder and CEO of EGGXPERT
LIOF is helping this entrepreneur with:
subsidy from the LimburgAgrofood program. Rong Wang explains how LIOF helped them. "We received a Proof on Principle (POP) grant for our first project 'Towards skin care with biomass eggshell membranes'. We were also awarded an innovation grant for the project 'REVEAL the robust value of eggshell membrane'. "
Niek Theunissen, business developer at LIOF: "The team at EGGXPERT knows how to convert biowaste into high-quality personal care products. In this way it not only offers a sustainable product, but also makes its users aware of the possibilities and benefits of a sustainable lifestyle. We are happy to support that."
For entrepreneurial and innovative Limburg
LIOF supports innovative entrepreneurs with advice, network and financing. Together with entrepreneurs and partners, we are working towards a smarter, more sustainable and healthier Limburg by focusing on the transitions energy, circularity, health and digitalization.
No doubt you, too, are trying to live as sustainably as possible. Among other things, that means as little waste as possible. But did you know that even the eggshells from your daily boiled egg don't have to go into the trash ...? EGGXPERT is an innovative startup that offers a unique skincare experience with a sustainable solution.
LIOF and EGGXPERT
Rong Wang, co-founder and CEO of EGGXPERT, explains.
"We believe skincare is not only an experience to express yourself, but also a way to connect with nature. From ingredients to packaging, our design considers the earth and the well-being of its users. Our goal is to establish harmony between man and nature and create beauty for both."
Extraordinary biological functions
"The egg processing industry produces millions of tons of eggshell waste every year. Especially industrial (large) bakeries, restaurants and food (egg) processors. This goes to the landfill or they pay to have it collected, for example by municipal waste management. Not only does this mean extra costs, but they also throw away a huge hidden value. Because eggshells and eggshell membrane have extraordinary biological functions. A shame!"
"We therefore decided to breathe new life into this forgotten treasure of valuable ingredients. By combining scientific evidence with traditional wisdom, we are developing eggshell membrane into rich facial care products. We are turning bio-waste into rich skincare products."
Awareness goes a long way
At LIOF the feelers go up positively when an intelligent startup pays sincere attention to sustainable entrepreneurship. Niek Theunissen, business developer at LIOF: "The EGGXPERT team knows how to convert bio-waste into high-quality personal care products. In this way it not only offers a sustainable product, but also makes its users aware of the possibilities and benefits of a sustainable lifestyle. We are happy to support that."
From masks to serums
Rong Wang explains how LIOF helped them. "We received Proof on Principle (POP) funding from the LimburgAgrofood program for our first project 'Towards skin care with biomass eggshell membranes.' In this we use eggshell membrane proteins in facial masks. In addition, we received an innovation grant for the project 'REVEAL the robust value of eggshell membrane'. This makes it possible to produce liquid serum based on eggshell membrane for multiple products. Aimed at more end users and a larger market. We still have so much to develop!"
Important doors are opening
The senior researcher in regenerative medicine is pleased with LIOF's support. Rong Wang: "Of course, the grants make it financially possible to continue our journey. But I am also enormously grateful for the tremendous support we received in so many other areas. In grant writing, shaping our business, knowledge sharing and not forgetting networking. This opened so many important doors."
From Frisian egg shells ...
"Thus, we have built a complete value chain for our business. For example, with our supplier DEPP B.V., a subsidiary of Frisian Egg B.V. We also cooperate with Aachen-Maastricht Institute for Biobased Materials (AMIBM) and Chemelot Innovation and Learning Labs (CHILL). We also work closely with Zuyd Hogeschool and Cube Design Museum on marketing and promotion, actively including young creatives in our product design and marketing team."
... to second skin
Rong Wang looks ahead enthusiastically. "We are proud of our first bio-based face mask SCND SKIN. This product is now in the production phase and is expected to hit the market in the summer of 2021. In addition, we are eager to develop more sustainable products from eggshell waste."
Don't wait to become an entrepreneur!
Finally, Rong Wang is happy to share a few words of wisdom. "Wanting to become an entrepreneur and being an entrepreneur are two different emotions. Enjoy the journey and take advantage of networking along the way. You will experience successes and reach milestones. But you will also face frustrations and rejections. Learn from this and choose new paths where necessary to reach your sustainable goal. This is how you will grow into a better entrepreneur."