A healthy dose of common sense
It's actually quite simple. As a driven and ambitious entrepreneur, what you want most is high returns and low costs. Whether your business is in healthcare, technology or ... agriculture. Three ambitious SMEs from Limburg understood this very well. They put their heads together and combined age-old farm wisdom with a healthy dose of common sense. This is how they conjured AgroWizard out of their top hat.
A project of
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Meet AgroWizard
Pim Deuling, CEO at AgroWizard, says: "AgroWizard is the online platform where growers and growers can get more insight into their plots based on data." Pim is happy to explain exactly how this works and why it is so important for a grower. "We give the grower or grower with one solution real-time insight into, for example, how many trees with which properties are in which position. For example, as a grower you want to know exactly how your trees are growing and what they are worth. Our trunk thickness gauge gives the farmer instant insight into this, without having to measure manually. As the grower drives the tractor or quad over his plot, the device automatically measures thousands of trees per hour."
Which trees need more attention?
Pim continues: "This allows the grower to monitor growth throughout the year and make adjustments in time. That means fewer surprises at the end of the season and better decisions for cultivation. The grower now knows earlier which trees are growing strong and which need extra attention. Valuable data! That saves time and increases the value of the plot."
“Thanks to real-time data, you know exactly how your crops are growing, what your inventory is and when adjustments are needed”
Liof & AgroWizard
Smart wizards
More yield, less cost and always insight into your crops - sounds good, right? LIOF thought so too. So it did not have to think long when it decided to invest in these smart wizards. Niek Theunissen, Investment Manager at LIOF: "With the collected data, growers and cultivators can take targeted cultivation measures. This not only saves time and money, but also leads to demonstrably less consumption of pesticides, water and fertilizer, among other things. In addition, this helps to obtain carbon credits easily and effectively - to improve climate impact. For us, of course, this is another valuable benefit of this innovative solution."
Full of confidence ...
Pim is very happy with the financial support they received from LIOF, among others. But they are at least as happy with the trust that LIOF gave the entrepreneurs with this, "Thanks to the investment of the Limburg Startup Capital Fund (LSCF) through the Seed Fonds Limburg (SFL) and from Gé Moonen, former owner of Moonen Packaging, we can realize our growth and sustainable ambitions, but this also gives us the opportunity to further professionalize our team. We are very happy with the confidence that the investors are giving us with this!"
... and moving forward with full focus!
This confidence gave the savvy entrepreneurs the boost they needed. They have worked hard in recent years to further develop and optimize their solutions. Pim: "We've put a lot of time into research and innovation. For example, we have developed some cool new products and technologies and in particular further improved our measurement apps for arboriculture, fruit growing and plant growing. Such as our stem thickness gauge for avenue and fruit tree growers and the tree position measurement app for fruit growers. In the coming years we will put our full focus on further commercializing these products, both at home and abroad."
Co-creation is the key to success!
Finally, does Pim have a tip for other entrepreneurs? He doesn't have to think long about that: "Work together, don't do it alone. If possible, involve your intended customers and end users at a very early stage. In short: together you get further, co-creation is the key to success!
With the
look ahead
The next step in precision agriculture
AgroWizard is an internationally active AgTech startup and joint venture of the Limburg SMEs FleurenTech, Genzai and Inventurinq. Pim: "Together we have all the knowledge and expertise in the field of product, market and technology. To realize higher yields and lower costs for growers and growers based on data." Since its founding in 2020, AgroWizard has become one of the fastest growing AgTech startups in the Netherlands. Meanwhile, AgroWizard is ready to help the agriculture and horticulture sector take the next step in precision agriculture with several innovative measurement apps.
Contact
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