Bred, grown, processed and transported to you by Limburg, the tastiest province in The Netherlands.

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The Queen
of Summer

Dutch Strawberries in Japan

The first strawberries in Japan can be traced back to strains bred in the Netherlands about 200 years ago. Still today the Dutch strawberry is a delicacy in Japan. A flawless, premium gift carefully packaged waiting to be enjoyed!

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Simply the Sweetest!

60,000,000 kggrown in the Netherlands each year

18 °BxAn excellent strawberry has 18 °Bx. That’s very sweet!

100 gramsOne degree Brix (°Bx) is 1 gram of sucrose in 100 grams of solution

50,000 pounds

One acre of land can grow about 50,000 pounds of strawberries

200 seeds

The average strawberry has 200 seeds

Rich in Vitamin C

Rich in Folic Acid

Low in calories

Strawberries are the first fruit to ripen in the spring

Strawberries grown in a greenhouse are available from January through May

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A Strawberry

Throughout history, Limburg always had a significant high level of knowledge when it comes to breeding and growing strawberries. The climate, mentality and entrepreneurial spirit of our farmers has led to a wide range of fruits. Also, the location of Limburg to internal and external markets is key. With a reach of 170,000,000 people in a 500 km radius.

Brookberries – since 1999

We have the most advanced technology and storage options for plant based materials which allows us to produce strawberries all year round. Currently we produce on twenty acres and with daylight systems on five acres. This is a scale that is unprecedented in the world.

Van Gennip BV – since 1962

We’re a growing company that focusses on soft fruits like raspberries and blackberries alongside our core business; strawberries. What makes us unique is our approach to sustainability. We’re part of a local geothermal energy project that uses heat from the earth to produce fruits in the iconic glass houses. This greatly reduces Co2 emissions and fossil fuel usage compared to conventional cultivation.

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Creating a new strawberry takes a decade



Based in Horst, Limgroup is a global player with varieties for all climate zones in the world.


Is the first launch from Limgroup’s strawberry breeding programme. A short-day variety, suitable for various cultivation systems. This June-bearing variety has performed very well in spring and autumn cultivation in greenhouses (dual cropping), spring planting in greenhouses, table tops and in traditional open field systems in various cultivation regions in Europe. Limalexia was subjected to internal multi-year trials and also tested externally by independent research stations and by a large number of growers throughout Northwest Europe.

A characteristic of this variety is its high yield of first class fruit with an excellent flavour. This high yield is generated by the many positions of the strawberry flowers per truss. The flowers open in a well-spread sequence on the trusses, giving a good spread of fruit formation and ripe berries. This ensures that Limalexia can maintain fruit size throughout the growing season. The larger average fruit size also gives a high picking performance.

So, how does this process work? And why does it take a decade?

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Looking forward, a decade of innovation.

Creating a new breed of strawberry with unique attributes is a very detailed process. There are several phases that add up to 10 years of R&D. From early development to market introduction the amount of genotypes quickly rises. It’s a tedious but rewarding process.

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The Tech Behind the Berry

With over a decade of research into indoor lighting for growing crops, Light4Food has been instrumental in contributing to a constant, predictable production process with a high yield. Using LED lighting and climate chambers it’s now possible to have three cultivation cycles per year, instead of two in unlit greenhouses. Ensuring a continuous growing process, even in months with little daylight. Wherever in the world. Also, it uses 95% less water, is free of pesticides, re-uses heat flows for energy savings and boosts many many more benefits.

For growers, commercial partners and endconsumers, this is a very desirable development which is in line with the societal and economic needs of the year-round availability of quality strawberries.

Ready to find out more about Limburg, the tastiest province in The Netherlands?

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Tomorrow’s food: bred, grown, processed and distributed by Limburg.